Project Brief · est. 10–12 minutes

Let's build it
right the first time.

Seven short sections. The more we get out of the way now, the fewer rounds of revisions you'll sit through later. If you don't know an answer, skip it — we'll catch it on the kickoff call.

What to have handy

Your logo (high-res or vector file if you have one)~30 sec
A link to your photos, products, or portfolio~2 min
Your best customer reviews or testimonials~3 min
A couple of websites you like (and one or two you don't)~2 min

01 / The Basics

Who you are.

Boring but necessary. We start here so the names-and-numbers details don't trip us up at the end.

Business name *

DBA / Trade name if different from above

Primary contact name *

Their role owner, manager, etc.

Primary phone *

Best email *

Physical address leave blank if no public location

Year founded

Team size

Business hours if relevant

License / registration # if applicable

02 / What You Do

The business.

Pick what kind of business this is — we'll ask a couple of follow-ups tailored to it. Then tell us what you actually sell.

What kind of business is this? *

Local service business Retail / E-commerce Professional / Financial Industrial / B2B Hospitality / Food Nonprofit / Other

In one sentence, what does the business do? *

Who & why.

Who you're trying to reach, and why they should pick you over the next option.

Who is your ideal customer? *

What makes you different from the competition? *

This business is... check all that apply

Certifications, memberships, awards, press

04 / Proof

Show, don't tell.

Reviews, testimonials, and visuals are the biggest reason people trust a business enough to reach out. Don't skip this one.

3–5 of your best reviews or testimonials

Or just send your Google / Yelp / review profile link in the last section and we'll pull from there.

OK to use customer first names + last initial?

Yes First name only

Link to your photos, products, or portfolio

A shareable Google Drive / Dropbox folder with your best visuals — project photos, product shots, team photos, whatever fits. 8–15 strong images beat 100 mediocre ones. No folder? Email them to projects@nuun.dev with your business name in the subject.

I confirm I have the rights to use these images publicly (permission where applicable, no copyright issues).

05 / Look & Feel

How it should feel.

This is where most projects go sideways. Show us a couple sites you like, a couple you don't, and we'll triangulate.

Logo upload PNG, SVG, or vector preferred

Have a dark-background or alternate version? Email it along with your other files.

Brand colors if any

2–3 websites you LIKE paste URLs

1–2 you DON'T like

Overall tone *

Premium Polished, refined, high-end Approachable Friendly, warm, human Bold Confident, contemporary, striking Established Solid, credible, dependable Straight-talk No-nonsense, plain, direct Not sure Help us figure it out

Describe your brand's vibe in a few words optional

Anything we should absolutely NOT do?

06 / Goals

What it's for.

What should the site actually accomplish? Pick what matters — this drives the whole layout.

Primary goals of the site * check up to 3

Main call-to-action — what's the #1 thing you want visitors to do?

Current promo or featured offer if any

07 / The Details

Last stretch.

The technical bits, then the single most important question on the whole form.

Current website URL if any

Domain you own

Google Business Profile URL

Facebook

Instagram

Other YouTube, TikTok, etc.

The one thing this site MUST do for your business *

This single question saves more revision rounds than every other question combined. Take the extra minute.

Anything else we should know?

Let's build itright the first time.